Project
Elder Tech
Hardware for people the category had written off, given a brand that treats them as buyers rather than patients.
- Client
- Elder Tech
- Services
- Brand strategy, Identity, Product design, Website
- Year
- 2024
An identity and product site for a service that teaches older people to use the software their families take for granted.
Warmth without condescension was the whole brief. The illustration system does most of that work; the type does the rest.
